BLVD is a collective+. BLVD functions similarly to other collectives across the country but with significant additional benefits to USC student-athletes.
In addition to providing significant compensation to USC student-athletes for NIL work that they perform, BLVD provides non-exclusive agency representation, financial literacy education, legal support, accounting services, and personal brand development.
BLVD understands and complies with all rules regarding recruiting current and prospective student-athletes. BLVD develops confidence and continuity with all associated parties. It allows USC coaching staff to understand the NIL success of its current roster and communicate that success.