Through the funds raised from our membership program, we pay specific athletes to promote the BLVD brand.
95% of every dollar goes directly to support student-athletes in NIL opportunities and services. A 5% overhead expense is amongst the lowest in the country for a Power 5 collective.
Each contract we sign is unique based on the specific student-athlete. We’ve built a team with industry expertise that allows us to properly manage funds and maximize spending efficiency while ensuring we are as competitive as any collective in the country.