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As undefeated #7 USC travels to Salt Lake City for their heralded matchup against #20 Utah tomorrow night, they will be moving in style. In a first-of-its-kind NIL collaboration, BLVD and former USC great and current Kansas City Chiefs star wide receiver JuJu Smith-Schuster are proud to announce a team-wide opportunity with an exclusive merchandise line. Proceeds will go directly to student-athletes.


In a move to get involved with his alma mater and support the next generation of Trojan athletes, branding icon JuJu Smith-Schuster helped create this original product line, as each piece features his signature.


“I didn’t have the opportunity to earn income off my brand when I was at USC,” said JuJu. “I wanted to find a way to get involved and support the team and Coach Riley this season. These guys deserve to take full advantage [of their NIL], and I hope everyone enjoys the gear. Fight On!”


The USC Football team will sport the line when traveling from Los Angeles to Utah this afternoon and to the highly anticipated game tomorrow evening.



The products were curated by USC-supporter Brian Weitman, owner of consumer brand-building agency Cozack, based in Los Angeles. “As a USC alumni, NIL is an amazing new mechanism to support the players. We are extremely excited about working with BLVD and JuJu and encourage all to check it out.”


This is the perfect opportunity for fans to show their support of USC Football and its student-athletes while also getting their hands on some great gear. The line includes a jacket, hoodie, t-shirt, and hat.


To purchase and support USC student-athletes, please visit theblvd.la


To learn more about BLVD and become a member, please visit blvd.staydoubted.com

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